So how do you adapt to the rapid changes in the SEO industry caused by the updates that Google rolled out? Find out how and why you need to make your SEO pillar as strong as possible. Watch this video as David Jenyns shares why Authority Content is the modern SEO.
Are you curious on how Authority Content can help modernize your traditional SEO strategy? Feel free to post your thoughts, comments and insights below or contact Authority Content here.
Video Transcript: We’re starting to see how the game has changed and why we need to re look at and reshape the way that we’re doing traditional SEO. Up until this point, we’ve now run an event, we’ve created some really great quality content, we’ve now potentially turned it into a product. Now we’re going to take that and repurpose it.
We’re seeing directory style sites start to disappear. There are still a few rising to the top, things like TrueLocal and Yelp over in the States. A few of those are sticking around because they’ve got past the point of critical mass. But there are other sites where Google is just thinking, do I really want to send someone from my search results page to another web page that just looks like another search results page? Then they’re going to click on that before they actually get through to the content. So we’re starting to see that content die out.
As we started to see different updates when the Penguin and the Panda algorithm got rolled out, I got quite a lot of calls from people in similar spaces who were having the same sorts of issues. I know one particular individual who had a multi million dollar business that he’d built up in the directory space. He was extremely successful, a very sharp operator and he knew exactly what he was doing. He ran his business very well. He had built up a sales team, engaging with them really well, got leads, continued to follow up. But what we started to see was it only worked with organic traffic. The whole business was built on this idea, almost like an arbitrage opportunity. It was the idea that I could get traffic very cheaply over here and effectively resell it over here to the person who wanted to buy my directory listing.
The one I’m thinking of in particular got hit with a Panda update and then got hit with a Penguin update as well. The discussion I got all too often, I got a lot of phone calls when some of these updates came through, was when do I hold it and when do I fold it? I’m in a situation here where I’m building something that and Google doesn’t want to serve up my website in their index anymore. What I’m doing is putting an extra step in there. You need to think about where things are going, you need to make sure that your business stays relevant. You need to understand that industries change over time. If you catch yourself on the wrong side of the tide, you can get left high and dry.
It’s that idea of what Google is actually looking for. These loopholes that they’re squashing, the speed at which they’re squashing them is getting quicker. The updates are just rolling one after the other. So if you’re trying to play the game of just staying in front of the algorithm, you’re playing the wrong game. We need to change the game that we’re playing. We need to get our objective more in line with what Google is looking to do. Our objective should be to provide relevant and useful content to our end user and client for obvious reasons. Google doesn’t pull out its wallet and make a purchase, your client does, your prospect does. So think about creating and building a business centered around them, as opposed to looking for that shortcut.
Is traditional SEO is not as effective as it used to be but it is still a good place to start your online marketing. However, what you should be focusing more on is high quality content. This is where Authority Content comes in.